• The public lecture should be given a flashy, popular title. It should be identified in advertisements as "for the General Public," or similar.
• Visual aides (eg. photos, professional quality slides or viewgraphs, etc.) and analogies, stories, etc., should be used effectively by the DTL.
• Have the lecturer send a reading list of accessible papers for students to look at ahead of time.
• Have a session for students called "What is it like to be a research scientist?" or "Graduate School and Beyond, the Future for Physics," etc.
• A past lecturer (Ron Shen) presented a special talk for undergrads titled "The Simple Ideas behind the Nobel Prizes in Laser Science."
• Free-form discussions with groups of undergraduate and graduate students might be difficult to pull off. It is better to have structured topics. Example-- a guest lecture in a class related to Laser Science.
• Lunch with students might be a good idea to provide an informal meeting without pressure.

Dr. James Kafka is a noted senior scientist at Spectra-Physics. He has led development on many cutting edge laser technologies such as the Millennia X lasers shown here.